- Design by... JC
- Design by JC is the new trademark created and signed by designer Jorge Cunha. He has crafted and developed a new way to enhance shoes, offering new details in a more elaborate collection. The spirit and image of this trademark is well represented by its ambassadors, like Basile Boli, a former international football player, who was its first representative. Design by JC has been created in 2005 with the purpose of creating fashionable shoes, placing its name at the forefront of fashion, but without loosing its bond to traditional footwear production techniques. Design by JC aims at the young, fashionable and timeless men who desire to set a statement through the way they look. Sophisticated yet comfortable, the brand focuses on peculiar and refined details, such as innovative soles and materials, as well as vibrating colours and smashing designs.